Field reality first
Offline use, large visual actions and short workflows come before administrative complexity.
TRACRS began with a simple observation: the strongest compliance report is only as trustworthy as the first record created in the field. If identity, farm, product and price are difficult to capture at that moment, the rest of the chain inherits the gap.
Ketan's approach is to make that first record radically simple—a card for the person, a tag for the product and a shared receipt both parties can understand. The technology then carries the complexity: permissions, synchronization, evidence history and organizational reporting.
His public professional profile places him in Cascais, Portugal, connects his work with Enveritas and reaches an audience of more than 27,000 followers interested in sustainability, agriculture and credible systems.